Persistent discovery.
Within: Animation
Within: Packaging
Liminal Figures
Aurora Cosmetics
Font Family
F.A.R.M. Cafe
Talking Story
Paws Off! LLC.
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Aurora Cosmetics is an eco-conscious, vegan, and cruelty-free makeup brand focused on creative exploration and technological advancement in the cosmetic industry. For this project, a lip gloss, blush compact, and eyeshadow palette prototype wa developed and inspired by cosmetic and technology trends during the Frutiger Aero design era.
The goal was to develop a cohesive branding identity through logo design, packaging design, 3D rendering, and web design, heavily inspired by Frutiger Aero aesthetics appropriate for a future-focused and optimistic branding identity.
PACKAGING, PROTOTYPE MODELING, AND BRANDING DESIGN
2024
EcoDisk Pressed Powder Blush
- Powder Blush
- Lightweight, iridescent powder formula
- Comes in 6 warm and cool-toned shades suitable for all skin tones
AquaDome Eyeshadow Palette
- 18 color eyeshadow palette
- Cool earth-toned blues, greens, and neutrals
- Matte, Iridescent, and Metallic finishes
- Liquid motion active, inside of each palette are mini swimming aquatic dolphin and fish floaters to add play to your makeup routine
Frutiger Ultra Shine 2.0 Gloss
- Hydrating lip gloss
- Low-fragrance
- Comes in two flavors:
Blue Coconut and Strawberry Lemonade
This project required a branding process that involved working in an alternative order to the usual branding process.
To develop branding, the first step of the process was to ideate the prototype packaging. The beginning process began with researching cosmetic brands, Frutiger Aero’s design aesthetics, technology, and makeup trends from the mid-2000s to create authentic-looking designs with a modern twist. Sketching was a pivotal portion of the design process before the designs were eventually created in Womp 3D.
The prototypes were then developed in Womp 3D, a 3D modeling browser.
When developing the identity of this brand, it was decided that the best way of branding the products would be reliant on a fairly simple logo, a few colors, a limited typography palette, and photography guidelines. This was chosen because the products are meant to be the main standout designs that define the brand.
It became important to think about how customers would receive their merchandise, and how they would hear about the product launch. To advertise, it was decided to make each product an Instagram post-sized ad for outreach.
After ads were developed, a one-page website was also designed to display the products, and further information would be given to customers about the products and general insight into Aurora cosmetics would be expanded. This included company practices, such as a recycling program where customers would be able to send their empty product packaging back to be properly recycled and receive a free gift, or the ability to choose to opt out of fragrances or flavors in their products.
Once the website, ads, and products were developed, the brand would be fleshed out to include extra merchandise available for customers to purchase and generate buzz over. This included items such as an exclusive T-shirt that was meant to be a mystery prize customers would receive if they returned their products to the recycling plant, and would be available for a limited time on their website during the launch date.
The prototype makeup products, photography, limited logo and color palette brand, and mockups all come together to form a cohesive makeup brand launching a sustainable cosmetic collection.