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Liminal Figures
Aurora Cosmetics
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F.A.R.M. Cafe
Talking Story
Paws Off! LLC.
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F.A.R.M Cafe is a locally owned nonprofit kitchen in Boone, NC who needed to have a refreshed brand identity. The goal was to create a more cohesive, inclusive, and approachable brand identity that better reflects the heart of F.A.R.M cafe’s mission to provide good homegrown food, with a warm and friendly environment. Parameters of this rebrand were a comprehensive brand system that celebrates the cafe’s community ties and commitment to nourishing all regardless of means.
BRANDING
2023
This included developing a logo system for certain use cases to maximize accessibility across multiple platforms as seen in the primary logotype, a secondary logomark, and tertiary initial logo.
Because F.A.R.M. cafe also believes in the importance of a continuation of good, the logotype was developed to represent a rolling progression of good; from farmers and volunteers to the locals of the Boone, NC area to create a positive impact across the geographical area.
Because F.A.R.M. cafe also believes in the importance of a continuation of good, the logotype was developed to represent a rolling progression of good; from farmers and volunteers to the locals of the Boone, NC area to create a positive impact across the geographical area.
From a progressive logo also emerged a system of typography, color, and illustration to create a homegrown-yet-playful feeling for F.A.R.M. cafe’s identity.
It was also important to ensure that the system would also be flexible enough for a constantly changing menu. Because F.A.R.M. operates under what is locally available to farmer in the area, a simple menu template that could be changed daily.
With a simplistic-yet-approachable style, F.A.R.M. cafe’s new identity supports the locally grown roots of the organization with a fun, illustrative edge to give a positive, uplifting personality for a progressive, caring community kitchen.